About this item UPTO 12 HOUR LONG STAY: Matte to last! This creamy and velvety formula stays on your lips comfortably for up to 12 hours! You've got to try it to believe it! SMUDGE-PROOF FORMULA: Eat, drink, pout, repeat! No matter what, the Moisture Matte Longstay Lipstick stays on and on without smudging! 8 HOUR MOISTURE LOCK: Enriched with the goodness of Avocado oil and Vitamin E, the Moisture Matte Longstay Lipstick not only gives a swipe of rich velvety color but also seals in the moisture and nourishment for up to 8 hours. MADE SAFE CERTIFIED: No nasties, no toxins! Just a beautiful matte color and oodles of care, for your lips only! Mamaearth Moisture Matte Longstay Lipsticks are dermatologically tested and are safe for all skin types. Target Audience Keywords: Unisex Adult; Coverage: Full; Target Gender: Female.